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Google Arts and Culture creates ripples worldwide

Due to the advent of social media, a big help to modern life has been the abundance of information available in all forms and manners and a lot of times free of cost. Apps have been designed to access the arts and cultural pleasures far more freely and in a clutterfree way than what existed before. Enjoying artpieces had often been a privilege of the rich. With the advent of photography platforms like Instagram, the ordinary user got access to several sites curating painting and also information about them, the thoughts and ideas that went into them. More free exhibitions, often virtually facilitated also sealed the deal. An app which serves a similar purpose bringing the art world and art enthusiasts closer is Google Arts and Culture.

If you have happened to install the app in your phone, you shall be pleasantly surprised to see the brilliant image qualityof the pictures on display. The app uses superbly high resolution virtual image technologies via which, and here comes the best part, one can take virtual tours of art galleries and collections of organisations who have partnered with the app to display their pieces in store. There is also, obviously a plethora of information behind the context and nuances of these artworks, paintings or any visual imagery frame. There are also several educational tools and advanced search tools that feature here.

There are facilities for virtual gallery walks where it’s the same as taking a stroll down displays of life like paintings. The controls are the same as using Google Street View. There is the provision to click on a picture, zoom in or even use the Microscopic view interface option where there is information about the physical characteristics of the painting, even the history and background, the context of its creation, information about the artist, his life and times and a variety of suchlike matters. One can also compile and save specific viewings of chosen artwork to create their own customised exhibition. Even audio and video content can be uploaded to a user’s customised gallery compilation.In fact the second generation of the app made it possible for real life events to be showcased virtually. For instance Israel’s Holocaust Museum Yad Vashem launched a YouTube channel containing 400 hours of original video footage from Adolf Eichmann’s trial which could be accessed by users through the Arts & Culture exhibits of the museum on the platform.

The most recent development has been the addition of the Art Selfie where people can take a selfie of themselves and use it to find their similarity in fine arts paintings. The user’s face is matched by the app to old museum display portraits from Google database. Museums like the Alte Nationalgalerie , Berlin in Germany , Freer Gallery of Art, Smithsonian in Washington, DC, USA; Museum Kampa, Prague, Czech Republic ; Metropolitan Museum of Art, New York in USA are the likes of the many partner organisations that have their displays showcased on the virtual platform of the app.

This app is a really good one to spend time on. Do install it, you won’t be disappointed!

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